The most awaited festival Ganesha Chaturthi is celebrated with great devotion and enthusiasm in Maharashtra. The festival that falls on the 4th day of Shukla Paksha of Bhadrapad month (August-September) as per the Hindu calendar, involves worshiping lord Ganesha’s idol around midday.
While some people follow the tradition of worshiping him for one and half days, others follow 3 days, 5 days, 7 days and 11 days of worshiping the deity. The celebration ends with devotees taking out the idols in a colourful musical procession to immerse them at a beach. What happens later is something nobody really considers. People seem to forget what they did. Chemical colours and other hazardous products used in making the idols are harmful and pollute our environment and the sea.
Bollywood actor Saurabh Shukla teamed with the popular YouTueb channel, Postpickle to address this issue and create awareness about Eco Ganapati.
Watch other videos by PostPickle here.