Do you love shopping? How often does it happen that the floor on which you’re shopping disappears and you start climbing the wall? Not very often, I assume.
Something like this happened with shoppers in Korea, with regards to a hilarious stunt performed by The North Face and South Korean agency Innored titled “Never Stop Exploring.”
The customers, unaware of anything like this coming forward were shopping when suddenly the floor on which they were standing disappeared and they were forced to climb the wall which had rock climbing holds attached! Just when they were horrified, a perfect North Face item descends from the top, extremely out of their reach, and a 30-second timer appears. They have a choice. Watch this video to see what happens next!