ByteDance, the parent company of TikTok has started selling TikTok’s AI to other companies, as reported by the Financial Times. ByteDance quietly launched a BytePlus division, which is selling the AI, including the recommendation algorithm. According to its website, its clients’ list already includes Tech Giants such as US’s fashion app Goat, Singapore’s travel site WeGo, Indonesian shopping app Chilibeli, and India-based social gaming platform GamesApp.
TikTok’s recommendation algorithm is one of the key features that make the app so popular. What it does is keeps a track of how you are using the app and what genre of videos you are watching in particular. Based on these details, it recommends videos in your feed. Its recommendations are based on user interactions including which videos you like, share comment on, or create; video information, such as captions and hashtags; and device and account settings including what device you’re using, your language preferences, and your location settings.
BytePlus made its debut in the month of June. It’s based in Singapore, although it has its offices in Hong Kong and London as well. The organization is hoping to register trademarks in the US, despite the fact that it’s unsure if the firm has an American presence at this stage. As of now, ByteDance wouldn’t comment on its plans for BytePlus.
This decision by ByteDance is not surprising, though it might reduce TikTok’s popularity. This move might eventually help ByteDance with contending Amazon, Microsoft, and different organizations selling back data to other companies.