Since when did beauty become an attribute that could be measured on the basis of one’s physical appearance. Isn’t beauty all about the personality of a person and how well they carry themselves, no matter what?
The Italian tire manufacturer, Pirelli, which generally releases an annual calendar of nude and scantily-clad women. this time, is going to feature thinkers, athletes, businesspeople and other inspiring elites from the world of women.
It definitely could be a PR coup, but we aren’t complaining a bit. After all, being real is what we all want.
Annie Leibovitz, the award-winning photographer is the person behind this year’s calendar. Annie said,
I started to think about the roles that women play, women who have achieved something. I wanted to make a classic set of portraits. I thought that the women should look strong but natural, and I decided to keep it a very simple exercise of shooting in the studio. This calendar is so completely different. It is a departure. The idea was not to have any pretense in these pictures and be very straightforward.
Scroll down to see the pictures and some from behind the shoots. We are in love with this. What about you?