It’s a well known fact that added sugar is the single worst ingredient in the modern diet. It can have harmful effects on metabolism and contribute to all sorts of diseases. Apart from that, too much sugar in our diets can also cause Type 2 Diabetes. It dramatically reduces the body’s ability to heal and can lead to cuts and sores that can then get infected and even result in amputation.
The Diabetes Association of Thailand commissioned Thai designer Nattakong Jaengsem to come up with a campaign that would encourage the public to reduce their sugar intake. This campaign is titled “Sweet Kills”. It aims to show us what Type 2 Diabetes can do. Here, instead of using simple photographs, Jaengsem recreated diabetes-related injuries using the very thing that causes them: sweets. The resulting images are gruesome and extremely graphic. They may be difficult to look at but one thing is for certain: they’re sure to make you think twice about reaching for the sugar bowl.
For more info, Diabetes Association of Thailand
1. Chocolate Brownie
2. Vanilla cake
3. Strawberry cake
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